I think the proposed improvement to the web in its intentions should mostly benefit the "ignorants", not those that can already navigate through the biases of today's technological gatekeepers. Please note, ignorants are not at fault for being so. Especially when governments cut funds for public education, and media leverages (and multiplies) ignorance to produce needs and sales, fears and votes. Any solution must work first to make the weak stronger, more conscious. A better and less biased web can help people grow their unbiased knowledge, and therefore exercise their right of vote with a deeper understanding of the complexity. Voting ignorants are an opportunity for the ill intentioned politicians, as much as are a problem for me, you and the whole country.