They'd be making a bit more if they didn't spontaneously downgrade my account when it expired without encouraging me to upgrade. I got an email saying it had expired, been downgraded, and please could I could renew? I noticed, though, my account continued to work great on the free level and I wasn't using the quota at all, so I never renewed.
If, though, they'd e-mailed a week or two before expiry, I'd have just blindly renewed for fear of the downgrade.
The business lesson here: give people an opportunity to avoid perceived pain in advance, in case it turns out that the pain, when inflicted, isn't a pain at all ;-)
If, though, they'd e-mailed a week or two before expiry, I'd have just blindly renewed for fear of the downgrade.
The business lesson here: give people an opportunity to avoid perceived pain in advance, in case it turns out that the pain, when inflicted, isn't a pain at all ;-)