"The longer you stay, the more likely you are to become a premium user. While less than 1% of active users sign up for premium content in the first month, approximately 20% of active users (7.5% of total users) are paying users by month 29"
There's a lot of discussion on HN about whether "Freemium" is good or bad, for Evernote at least it sounds like it's a win if their best route to getting paying customers is to entice you to use the product for an extended period of time.
This kind of survivor bias will be true for mostly any subscription business. Users that weren't getting much value from your business will drop off. Given a reasonable segmentation of free and paid users that will mean a larger percentage of active users will be paid.
"The longer you stay, the more likely you are to become a premium user. While less than 1% of active users sign up for premium content in the first month, approximately 20% of active users (7.5% of total users) are paying users by month 29"
There's a lot of discussion on HN about whether "Freemium" is good or bad, for Evernote at least it sounds like it's a win if their best route to getting paying customers is to entice you to use the product for an extended period of time.