On a slight tangent, I really love Google simply because they are a search engine. I mean how easy is it for us to start using Bing? We could do it instantaneously. Google could easily start hemorrhaging users, and every day their engineers fight their best to prevent that from happening. I just love how these smart-ass people obviously enjoy trying to tackle tough problems while creating a business that depends on happy customers (at least that's my idolized opinion of them).

Although Google wants to create a social graph of it's own, I hope they don't let it go to their heads. That is false land that they are seeking to claim.