Ehhh, not sure about this. If you're a parent and your kid is begging you to get faster internet, you might listen to them a little bit. If their marketing can get those kids to do that, then that might be a successful campaign.
I agree in principle that kids can influence parental purchasing, and that marketing is geared to take advantage of that. But the effect appears to be most effective for items that are exciting and tangible objects in front of the child; think checkout aisle candy, not “boring” adult things like finance and bills.
Here’s an interesting parallel; how much say does any child have in the cell phone plan that a family uses? Probably damn close to 0. That’s a decision that the parents make on their own, and dictate the rules of usage to their children. I suspect that internet service will remain that way as well.
For candy and toys, sure. But there are a wide range of goods and services where the child has 0 say. Cars, homes, and even cell phone companies never market to kids in order to influence the parents, implying that children have no meaningful impact in these areas.
Now these services advertise to adults with children, such as being able to call your kids whenever with the unlimited cell phone plan, but that’s still advertising to the adult, not the child.
