He doesn’t get credit for all the good stuff and always makes it a point to more-than-generously _attribute_(not share) the credit to the leaders within FB responsible for that stuff.

Or you could say he gets credit for all the bad stuff when society is often to blame, and not much credit for the good stuff. That seems to be the most common response from everyone, including the tech community.

I think businesses whose primary source of income is advertising to their users can't really avoid being unethical. Facebook is just one of the biggest case studies of that model. The business model is rotten from the core, but I don't think it's Zuck's fault. Any other CEO would also have to grapple with that in a way that will inevitably hurt users and help advertisers.

If I were Zuck I would maybe consider trying to start a new tech company with a completely different business model. "They 'trust me'. Dumb fucks." aside, I don't really think he's a bad guy. No worse than Schmidt or Dorsey etc., at least.