To me, it seems a bit useless though, but I don’t have any relevant knowledge about Marketing nor Corporate Design to provide useful feedback. There’s probably some value in a re-brand even though the company is not facing any criticism for their colors, logo, and slogan.
> It was also extremely easy to get wrong. It was 11 different colors—and if placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18° rotation), or with the colors tweaked wrong, it looked terrible.
I stand corrected, these are good reasons to justify the rebrand.
That being said, I felt a bit scared this morning when I opened Slack and found that the colors were slightly different to what they used to be, I freaked and thought someone had hacked my corporate account, then I went looking for answers and found this post, my heart was immediately at peace.
I hope this change brings them more opportunities to grow.
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EDIT: Interestingly, their “Release Notes” says version 3.3.6 [1] but 3.3.3 [2] in the download page.
The :slack: emoji is also showing the old logo. I wonder if they are going to change “slackbot” avatar as well.
> I freaked and thought someone had hacked my corporate account
I don't understand.
I had a coworker that had similar reactions to things. "My stuff is missing" = immediately wants to call the authorities, without asking the roommate. Which had moved the stuff due to some petty squabble.
Similarly, this. You had default avatars. Default avatars got changed. Why would someone go to such trouble and make them immediately known? It is more likely to be a change by Slack themselves. Because they provide the default avatars.
Now, if you got custom avatars, and they all got replaced with some activist banner? Ok, hacking gets higher probability.
Not trying to criticize, I just want to understand the line of thought that leads to this.
To me, it seems a bit useless though, but I don’t have any relevant knowledge about Marketing nor Corporate Design to provide useful feedback. There’s probably some value in a re-brand even though the company is not facing any criticism for their colors, logo, and slogan.
> It was also extremely easy to get wrong. It was 11 different colors—and if placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18° rotation), or with the colors tweaked wrong, it looked terrible.
I stand corrected, these are good reasons to justify the rebrand.
That being said, I felt a bit scared this morning when I opened Slack and found that the colors were slightly different to what they used to be, I freaked and thought someone had hacked my corporate account, then I went looking for answers and found this post, my heart was immediately at peace.
I hope this change brings them more opportunities to grow.
---
EDIT: Interestingly, their “Release Notes” says version 3.3.6 [1] but 3.3.3 [2] in the download page.
The :slack: emoji is also showing the old logo. I wonder if they are going to change “slackbot” avatar as well.
[1] https://slack.com/release-notes/osx
[2] https://slack.com/downloads/osx