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Certain hotels and services are already targeting a captive audience.

If you're looking for hotels in London, you're already intent on finding a hotel.

A single 3 night booking in New York City will easily produce $100 of revenue for an online travel agency. So... Throwing $10 for a click is hardly a bad investment.

Other products and services are not like that.

Look for food delivery on Google and check how many ads are unnecessary for you



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