National newspapers have several ways to target print ads:
- Calendar: You can buy an ad for one day, a whole week, the weekend, just Sunday, etc.
- Section: You can run your ad in the Travel section instead of Sports.
- Region: For national papers, you can have your ad printed in only one region--for example buying a full-page NY Times ad that is only printed in the papers printed in DC.
- Edition: Papers use to run a morning edition and an updated afternoon and evening edition. Some papers now produce a free thin version that is handed out free to commuters.
Big papers have also long offered ad campaign management services, where you work with their staff to optimize a campaign (including creative sometimes) to target the audience you want.
> National newspapers have several ways to target print ads:
Broad content-based targeting kind of targeting we or the GDPR is talking about. The issue here are individually targeted ads that are only possible with computerized ad delivery.
- Calendar: You can buy an ad for one day, a whole week, the weekend, just Sunday, etc.
- Section: You can run your ad in the Travel section instead of Sports.
- Region: For national papers, you can have your ad printed in only one region--for example buying a full-page NY Times ad that is only printed in the papers printed in DC.
- Edition: Papers use to run a morning edition and an updated afternoon and evening edition. Some papers now produce a free thin version that is handed out free to commuters.
Big papers have also long offered ad campaign management services, where you work with their staff to optimize a campaign (including creative sometimes) to target the audience you want.