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I love Don Norman, and have since the '80s.

But, he's contradicting himself here.

"But I would prefer someone who designed software for other people. If you want a hobby, fine, indulge yourself."

...

"Use Southwest Airlines as the model ... It is not because they ignore their customers. On the contrary, it is because they understood that their customers had a much more critical need."

...

That's exactly it. 37signals isn't trying to ignore their customers. They're keeping apps simple because feature bloat is to web applications what reserved seating is to Southwest Airlines.

I am at a loss to explain why Don doesn't see this.



Thank you. That was exactly what I was trying to get across, but you did it much more eloquently.




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