You shouldn't have to be telling people what it is in the comments is probably where he was headed with his "what is it" comment.

it's surprisingly useful interacting with you guys - i may actually use my "what it is" comment on the site.

I would agree that you should be more clear about what your service does. Not trying to rip on you or anything. Just trying to help. It's not easy to get your concept across quickly, and it takes a lot of time to nail it concisely, but you should be able to sum it up in a few sentences and maybe with a super-short demo video.

So it looks at emails and sorts them into a pile of people to contact and people to follow up with?