Amazon will never have the same impact on our lives like Walmart did. Simply because retail won't grow as much anymore as it did when walmart became big. We're moving into a digital economy (ironically to a small extent thanks to amazon and their elastic cloud) and there simply isn't as much revenue in a digital economy as there was in the traditional (physical) consumer goods economy. people earn less nowadays and consume less. walmart rode the heydays of consumerism in the US and I doubt retail spending will ever return to those heights: http://wallstreetexaminer.com/wp-content/gallery/economic-ch... amazon seems to me like the emerging, dominant player in a shrinking market. furthermore - looking at the digital consumer goods market - we see that in this market amazon is again playing second fiddle. this market is dominated by Google and Apple (which have much better offerings with respect to apps, music, etc.) and maybe EA and Valve for games (origin and steam respectively).